Two principles we won't trade away
The client's effort stays at one tap
Every approval tool dies at the moment it asks the client to do more. So the client side of ApprovalLayer is frozen: a link, the work, two buttons. All product ambition lives on the agency's side of the screen.
The record answers to no one
Entries chain to each other so history can't be quietly edited — by clients, or by you. A record you could doctor is a record nobody should trust; ours is persuasive precisely because it isn't editable.
Where we're headed
Today: client sign-offs for agencies. The pattern underneath — a human decision, one tap, a sealed record — belongs everywhere consequential yeses happen: budgets, workflows, and the automated systems that increasingly act on our behalf. We're building the trail first, one tap at a time.